Paris-Alaska: Organic veggies/AMAP

Alaska (in English)
Paris (en français)

This would have gladdened the man who wrote:

God made a world of reason as sure as God made little apples (as the beautiful proverb goes); and God did not make little apples larger than large apples. It is not true that a man whose apple-tree is loaded with apples will suffer from a want of apples; though he may indulge in a waste of apples. But if he never looks upon apples as things to eat, but always looks on them as things to sell, he will really get into another sort of complication; which may end in a sort of contradiction. If, instead of producing as many apples as he wants, he produces as many apples as he imagines the whole world wants, with the hope of capturing the trade of the whole world - then he will be either successful or unsuccessful in competing with the man next door who also wants the whole world's trade to himself. Between them, they will produce so many apples that apples in the market will be about as valuable as pebbles on the beach. Thus each of them will find he has very little money in his pocket, with which to go and buy fresh pears at the fruiterer's shop. If he had never expected to get fruit at the fruiterer's shop, but had put up his hand and pulled them off his own tree, his difficulty would never have arisen. It seems simple; but at the root of all apple-trees and apple-growing, it is really as simple as that.

His name is G K Chesterton. Here is the whole essay.